F2 and Mondelez have been working together for three years now and our involvement with them for the most part, has been in the field of brand development and internal communications.
The project that we’ve highlighted here – the sixth collaboration that we’ve undertaken for them – demonstrates the latter quite nicely. Mondelez wanted us to design, print and produce a book of Who’s Who, extolling the virtues of all the key players attending their Campus Connections event. And it was up to us to heighten the profile of these shenanigans with some dazzling printed material.
Campus Connections is a week-long Mondelez get-together, packed with a heady mix of product knowledge seminars, team building exercises, networking and celebration activities. And the Campus booklet is the linchpin that strings all the activities and employees together. That so, a significant amount of insight and research was necessary in order for us to convey the right tone.